This is me quite a while ago. Behind me is the first ad I ever got produced. The agency was Wieden + Kennedy and the client was Microsoft. I was in Las Vegas and was dorky and super excited to see my work out in the world. I think this line has sort of become a motto for me. I believe good ideas aren’t impossible to pull off. We should always TRY.
415.596.7771 | lorinygaard@gmail.com
EMPLOYMENT
Google and Nest, SF, CA, Contract Copy Director
2017 - present
Freelance Creative Director/Copywriter
2015 - 2016
Agencies: Butler, Shine, Stern & Partners, AKQA (embedded at Apple, Inc.), Hatch
Accounts: Allergan, Nature Made, Blue Shield, Premier Protein, Apple, Inc., Smashmallow, Krave, Zupa Noma
Doner, Detroit, MI, Creative Director
2014-2015
JCPenney, Fiat, Minute Maid, Jeep, Dodge, Cox Communications
Freelance Creative Director/Copywriter
2010-2014
Agencies: Goodby, Silverstein & Partners, EVB, RGA, Razorfish, DraftFCB, Odopod, Godfrey Q & Partners, Team Detroit, Hornall Anderson, Mekanism, BBDO, Publicis
Accounts: Weight Watchers, Sprint, PG&E, First Republic Bank, Sony, Life Savers, Acer, Fanta, Ford, UCSF, Reebok, Uncle Ben’s, Sutter Health, T-Mobile, Wells Fargo, Cathay Pacific Airlines
Freelance Copywriter
2009-2010
Apple, Inc.
AKQA, San Francisco, CA, Creative Lead
2007-2009
Visa, Target, Benefit Cosmetics, Method, Muir Glen, ING
Freelance Copywriter
1998-2007
Agencies: Lowe SF, McCann SF, The Martin Agency, EVB, Publicis, Swirl, Publicis & Hal Riney, Euro RSCG Chicago, BBDO West, OWN&P, See, TBWA/Chiat/Day SF, WCRS&Co London, Heat, AKQA
Accounts: Nike, Sun Microsystems, Adidas, Microsoft, Starbucks, Miller Beer, Charles Schwab, Supercuts, EA Games, HP, Doctors Without Borders, Planned Parenthood, APL, Blue Cross, BMW, Sandisk, Carrier, Red Robin, Pets.com, Conde Nast, Visa
Goodby, Silverstein & Partners, San Francisco, CA, Copywriter
1996-1998
Milk, Pacific Bell, Isuzu, Budweiser, Foster Farms, Starbucks, HP, Jessica Mcclintock
Wieden + Kennedy, Portland, OR, Copywriter
1994-1996
Microsoft, Nike, Coca-Cola, Oregon Film & Video
EDUCATION
Portfolio Center, Atlanta, GA
1992-1994
Copywriting
Michigan State University, East Lansing, MI
1985-1990
BA, Advertising
OTHER
The Creative Department, San Francisco, CA Founder/Director/Teacher
A workshop for copywriting and art direction
2003-2007
Miami Ad School San Francisco
Consultant/Director of Education/Teacher
2000-2003
Judson Center, Royal Oak, MI
Marketing Committee
2015
RECOGNITION
One Show, Communication Arts Magazine, Clio Awards, SF Addy Awards