Google Store Opening Activation
In celebration of the opening of the first brick and mortar Google Store we created a billboard showing New Yorkers just how close the new store was (one block away) using the iconic Google Maps. The billboard came to life with an installation of blue dots along the cobblestone street park — starting at the billboard and ending at the store. It lead people to 15th and 9th where a large pin represented their destination, as if they were walking through a virtual Map.
